Persol: For a life on the sunny side
Derived from the Italian “per il sole”, this label stands for the sun. The success story of the luxury brand began in 1917 and continues unabated today. 100 years ago, the optician and photographer Giuseppe Ratti launched a new idea in Turin: he created glasses that not only protect the eyes, but also feature the appealing look of aviator glasses. Today, Persol is a household name for everyone who loves eyewear and values luxury in combination with functionality.
What Giuseppe Ratti created in his small backyard, soon became a world-famous eyewear business. International celebrities in the racing sector early counted on the fantastic brand quality from Turin. Racers like D'Annunzio, Ferrarin, De Pinedo or Fangio loved the classy look of the models and the fact that these glasses lived up to their high safety standards. Even the US Air Force began to equip its pilots with glasses from Italy.
Favoring it stirred, not shaken? James Bond fans are perfectly equipped with a Persol PO 2720. The stylish classic is modeled after the model that turned heads in “Casino Royale”. Robust high-gloss hinges and comfortable spring clips make this piece not only an eye-catcher, but also offer absolute comfort. For ladies is the PO 2861S. Extravagant splashes of color in the glass surround create that certain something that makes these sunglasses an it-piece.
It soon became evident that Persol is the ultimate brand for sun worshipers all over the world. These glasses do not only provide perfect protection, but also represent elegant accessories. The abundance of series and products from Persol is overwhelming and offers something for every taste and desire.
For example, the Vintage Celebration delights with iconic models that are, thanks to their color combinations and texture, reminiscent of the past but simultaneously keep up with current standards in terms of functionality and quality. Another collection is dedicated to calligraphy: For sunglasses from this series, Persol collaborates with the internationally renowned calligrapher Paul Antonio Scribe. The highlight of this collection is the model “Line flows in the arc of life”.
Until today, Persol stands for luxury, attention to detail and top quality. The models are just as suitable for the business as for a shopping trip, the beach holiday and many more opportunities. Whether warm earth tones, shining metals or pure understatement: The Italian brand has the right model for every look and every personality. A pair of sunglasses from Persol is always a statement that indicates good taste and is guaranteed never to go out of fashion. Whoever chooses Persol, chooses character and a piece of eyewear history.